Discovery brief

Your school.In your words.

Before we speak, tell me about your school the way you’d describe it to a friend. Your answers shape everything that follows, from our first call to the final edit.

10Minutes

5Short parts

0Wrong answers

Part 1

About you

So I know who I’m talking to.

Name

Role

School

Work email

School website

School group

Part 2

Your school

In your own words, not your website’s.

Which character traits best reflect your school’s ethos?

Choose up to five.

Where does your school particularly stand out?

Choose any that apply.

Why do families choose you over the school down the road?

When families come for a tour, what makes the best impression?

Describe a moment that captures your school at its best.

Part 3

Your market

Who you’re speaking to, and who else they’re considering.

Which families are you most trying to reach?

Which age groups most need attention right now?

How competitive is your school market?

Hardly any competitionFiercely competitive

Who do you most often lose families to, and why?

What do prospective families most often question or hesitate over?

Part 4

Your images today

An honest look at what you have now.

How well do your current images show who you really are?

Not at allPerfectly

What do you find hardest to show visually?

How often do you update your photography?

Any images you love, from anywhere, that capture the feel you want?

Drop images here, or browseOptional · JPG or PNG · up to 10 files

Part 5

Looking ahead

Where the images are going, and who needs to love them.

In three words, how should families feel after seeing your images?

What should your images never look like?

What’s coming up that these images need to serve?

Choose any that apply.

Who else needs to approve the project?

Is video on your wishlist?

Optional. Choose this to hear first when video is ready.

Your answers stay with me and are never shared. I read every one before we speak.

Discovery brief

Your school.In your words.

Before we speak, tell me about your school the way you’d describe it to a friend. Your answers shape everything that follows, from our first call to the final edit.

10Minutes

5Short parts

0Wrong answers

Part 1

About you

So I know who I’m talking to.

Name

Role

School

Work email

School website

School group

Part 2

Your school

In your own words, not your website’s.

Which character traits best reflect your school’s ethos?

Choose up to five.

Where does your school particularly stand out?

Choose any that apply.

Why do families choose you over the school down the road?

When families come for a tour, what makes the best impression?

Describe a moment that captures your school at its best.

Part 3

Your market

Who you’re speaking to, and who else they’re considering.

Which families are you most trying to reach?

Which age groups most need attention right now?

How competitive is your school market?

Hardly any competitionFiercely competitive

Who do you most often lose families to, and why?

What do prospective families most often question or hesitate over?

Part 4

Your images today

An honest look at what you have now.

How well do your current images show who you really are?

Not at allPerfectly

What do you find hardest to show visually?

How often do you update your photography?

Any images you love, from anywhere, that capture the feel you want?

Drop images here, or browseOptional · JPG or PNG · up to 10 files

Part 5

Looking ahead

Where the images are going, and who needs to love them.

In three words, how should families feel after seeing your images?

What should your images never look like?

What’s coming up that these images need to serve?

Choose any that apply.

Who else needs to approve the project?

Is video on your wishlist?

Optional. Choose this to hear first when video is ready.

Your answers stay with me and are never shared. I read every one before we speak.