A nine-step framework, from discovery brief to final edit. Read it here, or download the PDF to share with your team.
We plan every detail so that, on the day, the camera can follow what’s real. Here is how the nine steps fit together.
Align, agree and commit
Design, gather, close the gaps, prepare
Shoot, deliver, look back
Align, agree and commit
It starts with listening, before anything is planned.
Once we agree on the plan, we commit to it together.
Design, gather, close the gaps, prepare
Your goals, turned into real moments we can photograph.
The best activities are often the ones already planned.
Every goal and every age group, covered.
Everyone knows what’s happening, and when.
Shoot, deliver, look back
The plan puts us in the right place. Then we follow what’s real.
A campaign isn’t finished at delivery.
It all starts with the discovery brief: your school, in your words. It takes about ten minutes.
© 2026 Paul Pacey. This framework and all material in this guide are the intellectual property of Paul Pacey. Please do not copy, reproduce or distribute any part of it without written permission.
A nine-step framework, from discovery brief to final edit.
13 pages · PDF
We plan every detail so that, on the day, the camera can follow what’s real. Here is how the nine steps fit together.
Align, agree and commit
Design, gather, close the gaps, prepare
Shoot, deliver, look back
Align, agree and commit
It starts with listening, before anything is planned.
Once we agree on the plan, we commit to it together.
Design, gather, close the gaps, prepare
Your goals, turned into real moments we can photograph.
The best activities are often the ones already planned.
Every goal and every age group, covered.
Everyone knows what’s happening, and when.
Shoot, deliver, look back
The plan puts us in the right place. Then we follow what’s real.
A campaign isn’t finished at delivery.
It all starts with the discovery brief: your school, in your words. It takes about ten minutes.
Start your discovery brief© 2026 Paul Pacey. This framework and all material in this guide are the intellectual property of Paul Pacey. Please do not copy, reproduce or distribute any part of it without written permission.